emerging-u from the team that brought you Brand Biology
emerging-u from the team that brought you Brand Biology

Cookie Policy

We use cookies to make our websites more user-friendly. Find out about the main types of cookies we use, and what we use them for
The data we collect using cookies helps us understand our customers better so that we can provide a more focused user experience.


For almost any modern website to work properly, it needs to collect certain basic information about its users. To do this, a website will create text files known as cookies on its users’ computers, tablets or mobile devices.

These cookies are designed to allow the website to recognise its users on subsequent visits, or to authorise other designated websites to recognise these users for a particular purpose.

We use cookies principally because we want to make our websites and mobile applications user-friendly, and we are interested in anonymous user behaviour. Our website cookies don’t store sensitive or personally identifiable information such as your name and address or credit card details.

Strictly necessary
These cookies are essential in order to enable you to move around the website and use its features, such as accessing secure areas of the website. Without these, cookies services you have asked for, like shopping baskets or e-billing, cannot be provided. Because these cookies are strictly necessary we do not need to ask for your consent to use them.
Performance Cookies

These cookies collect information about how visitors use a website, for instance, which pages visitors go to most often, and they let you store items in your shopping basket between visits. They may also show us which email or web page visitors clicked through from in order to visit our website, and whether you opened an email we sent you.

Some of these are analytics cookies, set using third party web analytics software, which allows us to monitor our website traffic. For example, we use Google Analytics and Universal Analytics cookies to help us do this. These analytics cookies may also tell us how many of our visitors are male or female, and may summarise the number of visitors who fall within certain age ranges, or certain interest categories. However, this sort of information is not linked to any individual; it just shows us what percentage of our visitors fall in particular categories.

Find out more about how Google uses your data or opt out from having your data sent to Google.

Emerging-u will not pass this data to third parties in such a way that would allow them to identify visitors personally. However, we may associate this cookie data with other personally identifiable data submitted by you (for instance when you submit a form, or partially complete a form, or leave items in your shopping basket), in order to make sure that our communications are as relevant to you as possible.

We may use this data from time to time to highlight emerging-u or other ted Learning Group company products or services which we think will be of interest to you based on your use of our websites or to contact you and offer help if you appear to be having difficulty completing an order.

Functional Cookies

These cookies allow the website to remember choices you make (such as your user name, language or the region you are in) and provide enhanced, more personal features. For instance, these cookies can be used to remember changes you have made to text size, fonts and other parts of web pages that you can customise.

They may also be used to provide services you have asked for such as watching a video or commenting on a blog. The information these cookies collect may be anonymised and they cannot track your browsing activity on other websites.

<stBy using our websites you agree we may place these types of cookies on your device.
Social Media and other sites

If you click on a hyperlink from our websites to any third-party websites (for example, if you 'share' content from our websites with friends or colleagues through social networks), you may be sent cookies from these third-party websites. Third-party websites will have their own privacy and cookie policies which Pearson cannot control. Please check the third-party websites for more information about their cookies and how to manage them.

Behavioural and Advertising Cookies

We use these cookies to deliver adverts more relevant to you and your interests. They are also used to limit the number of times you see an advertisement as well as to help measure the effectiveness of the advertising campaign.

These cookies remember that you have visited our website and use this information to tailor advertising for our products and services when you visit third party websites.

The cookies are placed by advertising networks a. In line with Internet Advertising Bureau guidelines, our online advertising served via this method includes the AdChoices icon. Clicking on that icon will give more information about tracking cookies and allow you to opt-out of receiving further targeted advertising.

For more information, and how to opt-out of these cookies, visit AdChoices.

The main ways we use advertising cookies are set out below:

• Interest-based advertising (or online behavioural advertising) is where cookies are placed on your device by our third-party service providers such as Google which remember your web browsing activity and group together your interests in order to provide you with targeted advertisements which are more relevant to you when you visit independent.co.uk. Your previous web browsing activity can also be used to infer things about you, such as your demographics (age, gender etc).

• ‘Retargeting’ is a form of interest-based advertising that enables our advertising partners to show you advertisements selected based on your online browsing activity away from the website. This allows companies to advertise to people who previously visited their website.

Do we track users and visitors?

Our emails may contain a “web beacon pixel” to tell us whether our emails are opened and verify any clicks through to links or advertisements within the email.

We may use this information for purposes including determining which of our emails are more interesting to users and to query whether users who do not open our emails wish to continue receiving them.

The pixel will be deleted when you delete the email. If you do not wish the pixel to be downloaded to your device, you should read the email in plain text view or with images disabled.

Information from website enquiries is input into the organisational Customer Relationship Management system (HubSpot – https://legal.hubspot.com/privacy-policy?_ga=2.84352090.239678435.1589195761-761055662.1532970377 ); personal data recorded includes name, work email address, work phone number, and personal mobile number where provided. Emails may be sent to you from this system.

The company uses MailChimp (https://mailchimp.com/legal/privacy/) for email responses. We will track if you have for example opened any mail or clicked any links.

Hubspot is used to send client and enquiry information; it uses cookies to log browsing history and pixels in emails to track engagement through recording an individual’s IP address;

The company uses unsubscribe options for our business-to-business emails. If you would like to unsubscribe from emails, then please click the link in the communication or email our Data Protection Team at [email protected]